NU SIGNATURE / WEBSITE DESIGN PORTFOLIO
Websites with a story to tell.
Distinctive digital work for travel, hospitality and wellness. Explore five projects through the business context, our contribution and the websites themselves.
01 / TRAVEL & TOURING
Wild Routes Africa
SYSTEM 01 / WILD ROUTES AFRICA / LIVE WEBSITE
The context
A Southern African travel brand with day tours, overland journeys and tailor-made experiences. The website needs to inspire a trip while helping visitors understand the routes and ways to travel.
Our contribution
We brought regional travel content, a distinctive visual identity and a Bókun booking connection into one website. Scheduled experiences can lead into booking, while private and travel-trade requests have distinct enquiry paths. The structure helps visitors navigate a broad offer without flattening the journeys.
What to explore
The live site pairs an atmospheric safari introduction with practical tour navigation and a clear invitation to start a journey. Explore the balance between destination storytelling, trip information and the next step.
Explore Wild Routes Africa ↗02 / SPECIALIST TRAVEL DESIGN
Design Afrique
SYSTEM 02 / DESIGN AFRIQUE / LIVE WEBSITE
The context
A specialist African travel offering built around place, people and considered travel design. The brand needs a digital home that carries its perspective and gives travellers enough context to begin a meaningful enquiry.
Our contribution
Brand narrative, the website and editorial content were brought together around the same story. Destination-led navigation makes the offer easier to explore, while the project film introduces the landscape and creative perspective behind the business.
What to explore
Look at how the visual tone continues from the opening film into destination information. The project connects atmosphere with a practical route to discover the offering and contact the travel team.
Explore Design Afrique ↗03 / TOUR OPERATIONS
Roof of Africa Tours
SYSTEM 03 / ROOF OF AFRICA TOURS / LIVE WEBSITE
The context
Touring involves detailed itineraries, different traveller needs and information shared with agents. The challenge is to make that complexity useful without losing the sense of adventure that draws people to the experience.
Our contribution
The August 2026 launch brought detailed tour pages, a Bókun-powered catalogue and booking layer, an agent portal and operational forms into one organised platform. Visitors can compare routes and move towards a booking or enquiry, while the team has practical tools behind the journey.
What to explore
The mountain-led opening establishes a strong sense of place. Follow the tour navigation to see how an emotive introduction hands over to the detail people need when considering a journey.
Explore Roof of Africa Tours ↗04 / WELLNESS & HOSPITALITY
Olive Creek
SYSTEM 04 / OLIVE CREEK / LIVE WEBSITE
The context
A private residential wellness retreat combining personalised care, Ayurveda, modern health insight and quiet hospitality. Its online experience needs to explain a considered offering while reflecting the privacy and pace of the retreat.
Our contribution
The brand atmosphere and digital experience are shaped around calm imagery, spacious layouts and a clear introduction to the retreat. The content connects the setting with the approach to care, helping prospective guests understand what makes the experience distinct.
What to explore
The opening “Find Your Balance” message, restrained visual style and retreat information work together to establish the tone. Explore how the website introduces the experience before inviting a personal conversation.
Explore Olive Creek ↗05 / PRIVATE SAFARIS & EAST AFRICA
Kifaru Expeditions
SYSTEM 05 / KIFARU EXPEDITIONS / LIVE WEBSITE
The context
A Tanzania-based safari specialist creating private, tailor-made journeys across East Africa. The website needed to reflect the care behind each itinerary, giving travellers a feel for the places, people and pace before they start planning.
Our contribution
We designed and built an editorial website around Kifaru’s approach to safari. Rich photography, destination stories and thoughtful page layouts sit alongside practical planning information, sample journeys and clear enquiry paths. The interactive Kifaru Atlas connects places with the experiences that make them worth exploring.
What to explore
Start with the unhurried homepage, then explore Tanzania, the wider East African destinations and the Kifaru Atlas. Notice how the photography, field notes and quieter moments carry the story through to the invitation to plan a private safari.
Explore Kifaru Expeditions ↗The story in motion.
A project film edited to introduce the places, people and perspective behind Design Afrique.
Let’s shape your next website.
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