NU SIGNATURE / WEBSITE DESIGN PORTFOLIO
Websites with a story to tell.
Distinctive digital work for travel, hospitality and wellness. Explore four projects through the business context, our contribution and the websites themselves.
01 / TRAVEL & TOURING
Wild Routes Africa
THE LIVE WEBSITE / DESKTOP VIEW
The context
A Southern African travel brand with day tours, overland journeys and tailor-made experiences. The website needs to inspire a trip while helping visitors understand the routes and ways to travel.
Our contribution
We brought regional travel content, a distinctive visual identity and booking integration into one website. The structure gives scheduled experiences, private trips and trade enquiries their own paths, so a broad offer remains easy to explore.
What to explore
The live site pairs an atmospheric safari introduction with practical tour navigation and a clear invitation to start a journey. Explore the balance between destination storytelling, trip information and the next step.
Explore Wild Routes Africa ↗02 / SPECIALIST TRAVEL DESIGN
Design Afrique
THE LIVE WEBSITE / DESKTOP VIEW
The context
A specialist African travel offering built around place, people and considered travel design. The brand needs a digital home that carries its perspective and gives travellers enough context to begin a meaningful enquiry.
Our contribution
Brand narrative, the website and editorial content were brought together around the same story. Destination-led navigation makes the offer easier to explore, while the project film introduces the landscape and creative perspective behind the business.
What to explore
Look at how the visual tone continues from the opening film into destination information. The project connects atmosphere with a practical route to discover the offering and contact the travel team.
Explore Design Afrique ↗03 / TOUR OPERATIONS
Roof of Africa Tours
THE LIVE WEBSITE / DESKTOP VIEW
The context
Touring involves detailed itineraries, different traveller needs and information shared with agents. The challenge is to make that complexity useful without losing the sense of adventure that draws people to the experience.
Our contribution
The digital platform brings touring information, booking journeys, agent tools and operational forms into a more organised experience. Clear sections help visitors explore the offer, while practical tools support the work behind an enquiry.
What to explore
The mountain-led opening establishes a strong sense of place. Follow the tour navigation to see how an emotive introduction hands over to the detail people need when considering a journey.
Explore Roof of Africa Tours ↗04 / WELLNESS & HOSPITALITY
Olive Creek
THE LIVE WEBSITE / DESKTOP VIEW
The context
A private residential wellness retreat combining personalised care, Ayurveda, modern health insight and quiet hospitality. Its online experience needs to explain a considered offering while reflecting the privacy and pace of the retreat.
Our contribution
The brand atmosphere and digital experience are shaped around calm imagery, spacious layouts and a clear introduction to the retreat. The content connects the setting with the approach to care, helping prospective guests understand what makes the experience distinct.
What to explore
The opening “Find Your Balance” message, restrained visual style and retreat information work together to establish the tone. Explore how the website introduces the experience before inviting a personal conversation.
Explore Olive Creek ↗The story in motion.
A project film edited to introduce the places, people and perspective behind Design Afrique.
Let’s shape your next website.
Tell us about your business and the experience you want to create. We can scope a website project, a monthly partnership or a bespoke package.