01 / DISCOVERY
Are the right people finding you?
Search and social may be active while the experiences you most want to sell remain difficult to discover.
• Search and AI visibility
• Market and audience fit
INTRODUCTORY STRATEGY CALL
What needs to change for the right customers to choose you?
A free, focused 30-minute introductory conversation with André about where your website and marketing may be losing momentum. Bring your website and the question you most want to answer. We’ll reply with suitable times; the call is confirmed once we agree a slot.
THE BUSINESS BEHIND THE WEBSITE
The website is only one part of the journey.
People may discover you through search, compare options on a phone, ask a question and decide later. Every handover shapes their confidence.
André brings years inside tourism operations and group sales and marketing to the conversation. We start with your offer, the people you want to reach and the point where their journey becomes harder than it should.
QUESTIONS WORTH BRINGING
Where does the journey lose people?
These are common starting points. Bring the one closest to your business, even if the cause is still unclear.
02 / CONFIDENCE
Can they see why you are the right choice?
Proof, clarity and a credible offer help people decide whether you are right for them.
• Itineraries, inclusions and value
• Reviews and first-hand proof
03 / ACTION
Is the next step easy to take?
Interest can stall at availability, forms, contact options, checkout or the follow-up after an enquiry.
• Enquiry and booking paths
• Enquiry and conversion paths
04 / FOCUS
What should the team tackle first?
When the website, search, content, ads and email all need attention, the order matters.
• Commercial priority
• Capacity and scope
THE FIRST HALF HOUR
A useful conversation, with clear boundaries.
Tell us what feels stuck, who you need to reach and what has already been tried. We will ask about the website, the enquiry or booking process, and the goal behind the brief. The call helps frame the next decision; detailed evidence review and written priorities are covered in the separate Customer Journey Review.
Need a detailed, fixed-scope diagnostic? Explore the paid Customer Journey Review →
WHO YOU WILL SPEAK WITH
Senior attention from the first conversation.
A conversation with André
Founder of Nu Signature, based in George.
Many years in tourism operations management, followed by group sales and marketing leadership. That experience helps André connect the customer journey to how a business actually works.
Earlier group sales and marketing leadership in hospitality.
Today he connects brand, websites, search and booking journeys with the commercial work behind them.
What Justin noticed
“Right from our initial call with Andre, we could tell that we were in professional hands.”
“His ability to combine honest and realistic feedback with being solutions orientated impressed us throughout the project.”
Justin · client review
Website design and SEO project
REQUEST A CONVERSATION
Bring the website. Tell us what feels stuck.
Send your URL and the question you most want to discuss. We will reply with suitable times for a 30-minute introductory call. A short outline is enough.
Request a 30-minute call